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The
message changes
down the years…
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1920s
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1930s
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1940s
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1950s
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1960s
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  Since the
creation of the modern day Martins Bank in 1928, the Bank has gone to
extremes to put its message out to all and sundry. As the largest of the “small six” banks, Martins
regularly looks like one of the “big five” with a seemingly endless spend on
the latest advertising in each of the five decades, 1920s to 1960s. With much
of banking still seen as stuffy and elitist even in the 1960s, Martins goes a
long way to showing the public that it is every bit as up to date as they
are, and although held back by a “gentlemen’s agreement” that forbids an
individual bank advertising on TV, Martins manages in 1968 to secure a 30
second TV ad that bends this rule just enough to prevent it from being
broken. The Advertising section of the
online archive is one of the most popular, and we regularly receive new
examples of Martins advertising .
Please keep checking here for the latest changes, and in the meantime,
if you can help by donating scans or examples of Martins advertising, please
let us know at the usual address: gutinfo@btinternet.com
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