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 Since the creation of the modern-day Martins Bank
in 1928, the Bank has gone to extremes to put its message out to all and
sundry. As the largest of the “small
six” banks, Martins regularly looks like one of the “big five” with a
seemingly endless spend on the latest advertising in each of the five
decades, 1920s to 1960s. With much of banking still seen as stuffy and
elitist even in the 1960s, Martins goes a long way to showing the public that
it is every bit as up to date as they are, and although held back by a
“gentlemen’s agreement” that forbids an individual bank advertising on TV,
Martins manages in 1968 to secure a 30 second TV ad that bends this rule just
enough to prevent it from being broken.
The Advertising section of the online archive is one of the most
popular, and we regularly receive new examples of Martins advertising . Please keep checking here for the latest
changes, and in the meantime, if you can help by donating scans or examples
of Martins advertising, please let us know at the usual address: gutinfo@btinternet.com
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