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 Since the creation of the modern-day Martins Bank in 1928, the Bank
has gone to extremes to put its message out to all and sundry. As the largest of the “small six” banks,
Martins regularly looks like one of the “big five” with a seemingly endless
spend on the latest advertising in each of the five decades, 1920s to
1960s. With much of banking still seen as stuffy and elitist even in the
1960s, Martins goes a long way to showing the public that it is every bit
as up to date as they are, and although held back by a “gentlemen’s
agreement” that forbids an individual bank advertising on TV, Martins
manages in 1968 to secure a 30 second TV ad that bends this rule just
enough to prevent it from being broken.
The Advertising section of the online archive is one of the most
popular, and because we regularly receive new examples of Martins advertising,
the pages are modified frequently to reflect these new arrivals Please keep checking here for the latest
changes, and in the meantime, if you can help by donating scans or examples
of Martins advertising, please let us know at the usual address: gutinfo@btinternet.com
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